Flight-free holiday specialist launches tool for clients to personalise itineraries

Byway has launched a tool to help travellers to explore European destinations by interests, from art to wild swimming to vegetarian cuisine.

Its Place Finder tool creates tailormade, flight-free itineraries, powered by Byway’s journey-planning technology.

“We’re seeing incredible momentum behind flight-free travel, both from customers and partners seeking more sustainable options,” said Chief Marketing Officer Holly Clarke.

“Our new Place Finder tool makes it easier than ever for people to plan themed, low-impact adventures that are personalised to them, without compromising on comfort.”

The feature integrates with Byway’s interactive travel map, automating everything from multi-stop routing to accommodation booking based on a client’s timeframe and preferred stops.

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